We help all people feel comfortable and confident in their fashion no matter where they are: the grocery store, a night out, a wedding, or even in your own house. We believe fashion is everywhere and we offer clothes for a variety of life’s happenings. We make timeless pieces that you’ll wear again and again! We put so much effort into designing products that are specific to our Called to Surf brand and specifically for you, in order to provide a place where you can always find new and unique things!


Called to Surf was started 10 years ago by two cousins from Southern California. More recently one of those cousins, Gary Brassfield and his wife Roxanne took full ownership and currently run Called to Surf with some of their kids and spouses Michael and Stephanie and Ryan and Amy. We operate primarily from our warehouse in Provo, Utah which is a very loving and fun environment between the family owners and their children running around and playing as well as the hands-on collaborative work of all our employees.


At Called to Surf we believe that the magic of our work lies in the details. We're constantly looking at designs, fabrics, patterns, colors, and all the elements and details we can to stay relevant in the fashion industry. It's a very hands-on and collaborative process that requires lots of trial and error, and attention to all the little things. We spend so much time behind the scenes making sure all of our products are made with special care and safely in order to give you the best quality so you can wear them confidently!


Brass & Roe clothes are designed to be lived in and made for all of life’s happenings. Inspired by you, the customer, we design items that invite you to embrace who you are.


Our Citrus brand is centered around high-quality and fashion-forward pieces. It’s specifically focused on the details found in the embroidery patterns and the unique fabrics. We’ve designed this brand for you, our fashion-loving customers.