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Fads That Became Fads Thanks to TikTok


First, there was Tumblr, then Pinterest, and now TikTok—our current guide to fashion trends, aesthetics, and “cores.” Who knew short-form videos would dictate what’s in and what’s out? We are eating up the TikTok fashion trends—so much so that we’ve rounded up a few of our faves. 

Here are our top six TikTok trends that aren’t going anywhere anytime soon.

1. Cottagecore

Cottagecore is inspired by a romanticized rural aesthetic, characterized by flowy dresses, floral patterns, puff sleeves, Western boots, baskets, and vintage-inspired pieces. This TikTok trend encapsulates a serene and snug existence, embracing simplicity over technology, and the simple things like farm-fresh eggs and warm sourdough bread straight from the oven.

Think of Taylor Swift’s albums Folklore and Evermore, and that’s cottagecore at its finest. This aesthetic is for all the romantics out there, so if that lifestyle suits you, focus on neutrals, puff sleeves, eyelets in fabric, boots, and flowy dresses or skirts.

2. Coquette

Never in a million years did we think George Washington’s hairstyle would influence one of the biggest TikTok fashion trends, but here we are. If we’ve learned one thing this year, it’s that you need a hairbow in your life—that and some Maryjane ballet flats. The Coquette trend embodies a playful and flirtatious attitude, characterized by ribbons, lace, and pastel colors (think modern-day Bridgerton vibes). 

To master the coquette look, simply channel your favorite princesses—or founding fathers—and dress as daintily as possible.

3. Coastal Grandma

Who coins these TikTok trends?! We give an A+ for the names. The “coastal grandma” became a trend in TikTok fashion back in 2022, but it’s as popular as ever today. This aesthetic is rooted in the idyllic lifestyle often associated with an older, wealthy woman residing by the sea (so pretty much any Nancy Meyers movie—we’re looking at you, Diane Keaton). It embodies the timeless elegance of classic New England fashion. 

Whether it's embracing cozy striped knits during winter or opting for white denim and linen sets in the summer, the aesthetic remains relevant and fashionable this year. 

Tip: Coastal blue is always a safe choice when channeling your inner coastal grandma.

4. Quiet Luxury

If you’re an anti-TikTok fashion kind of girl, this just might be the TikTok trend for you…stay with us. Quiet luxury is anything but trendy. It revolves around timeless, high-quality pieces with a minimalist flair. This aesthetic dismisses flashy colors and fleeting trends, favoring classic, neutral styles. 

Wardrobe staples like trousers, cardigans, leather accessories, blazers, button-down shirts, and anything beige epitomize the essence of this non-trendy trend. Channel a French girl-next-door kind of vibe, and voila—you’re her.

5. Y2K Fashion

The ‘00s give pretty much the opposite of quiet luxury. This TikTok trend is loud and busy; it’s a revival of low-rise jeans, mini skirts, claw clips, and bold, colorful patterns. If you don’t want to lean into all of these throwbacks—like low-rise jeans—you can still incorporate pieces into your current wardrobe. Wear high-waisted jeans with a light wash or a neutral claw clip instead of a bright, colorful one. If you do want to lean into this TikTok fashion trend, the bigger and brighter the colors, the better.

6. The Coveted Birkenstock Boston Clog

Would you believe us if we said a suede clog gets its own category? But not just any clog—the Birkenstock Boston clog! Believe it or not, the Boston clog has been around since the 1970s but made a resurgence on TikTok in 2022. Selling out of almost every store, this was—and is—the “it girl” shoe. 

If you think it looks more like a grandpa shoe, look to fashion icons like Bella Hadid and Mary-Kate Olsen, and you’ll change your mind. Regardless of your age or lifestyle, Birkenstocks are comfy, trendy, and fashionable.

Stay on Top of TikTok Fashion with Called to Surf

So, did your favorite TikTok fashion trends make the cut? No matter what your aesthetic is, we’ve got you covered with both trendy and timeless pieces. See what we have in store and shop our new arrivals!

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